12+ Lesson
9hr 30min
32 students enrolled
Digital Marketing COURSE CONTENT
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What is Digital Marketing
-
Traditional vs Digital
Marketing
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Importance & Scope in today’s
business world
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Key Channels of Digital
Marketing
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Understanding Buyer Persona &
Customer Journey
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Latest Trends & Tools in
Digital Marketing
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Basics of Websites and Domains
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Understanding Hosting, CMS,
and WordPress
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Structure of a Marketing
Website
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Creating and Managing a
WordPress Website
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Landing Pages & Conversion
Optimization
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What is SEO and How Search
Engines Work
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Types of SEO: On-page,
Off-page & Technical SEO
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Keyword Research & Planning
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Meta Tags, URL Optimization,
and Internal Linking
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Image & Content Optimization
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Backlink Building Strategies
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Local SEO (Google My Business)
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SEO Tools: Google Search
Console, Ahrefs, SEMrush, Moz
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Measuring SEO Performance
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Introduction to Paid
Advertising (PPC)
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Setting up Google Ads Account
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Campaign Types (Search,
Display, Video, Shopping, App)
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Keyword Bidding & Ad
Copywriting
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Quality Score and Ad Rank
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Conversion Tracking &
Optimization
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Remarketing Campaigns
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Budget Planning and Reporting
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Introduction to Social Media
Platforms (Facebook, Instagram etc.)
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Building a Social Media
Strategy
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Content Planning and
Scheduling
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Paid Advertising on Social
Platforms
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Influencer Marketing
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Brand Building & Engagement
Strategies
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Social Media Analytics (Meta
Business Suite, LinkedIn Analytics)
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Importance of Content in
Digital Marketing
-
Types of Content (Blogs,
Videos, Infographics etc.)
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Content Creation & Curation
Strategies
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Storytelling and Copywriting
Techniques
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Content Calendar Planning
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Tools: Canva, Grammarly,
Copy.ai, etc.
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Basics of Email Marketing &
Automation
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Building and Segmenting an
Email List
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Crafting Effective Email
Campaigns
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A/B Testing Subject Lines &
CTAs
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Email Analytics and Open Rate
Optimization
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Tools: Mailchimp, HubSpot,
SendinBlue
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Introduction to Web Analytics
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Google Analytics (GA4)
Overview
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Setting up Tracking Codes
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Traffic, Audience & Behavior
Analysis
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Conversion Tracking & Goal
Setting
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Creating Performance Reports
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Data-driven Decision Making
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Understanding Affiliate
Marketing Models (CPS, CPA, CPC)
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Setting up Affiliate Programs
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Working with Influencers &
Content Creators
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Tracking and ROI Analysis
-
Mobile App Marketing
Strategies
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SMS and Push Notification
Campaigns
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Mobile SEO
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In-App Advertising and User
Retention
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Importance of Online
Reputation
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Monitoring Brand Mentions and
Reviews
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Handling Negative Comments
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Tools: Google Alerts, Brand24,
Mention
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Introduction to E-Commerce
Platforms
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Product Listing Optimization
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Google Shopping Ads & Amazon
Marketing
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Conversion Rate Optimization
for Online Stores
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Retargeting and Customer
Retention
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What is Marketing Automation
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CRM Tools (HubSpot, Zoho,
Salesforce)
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Chatbots and Automated
Campaigns
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AI in Marketing (Predictive
Analytics, Personalization, ChatGPT use
cases)
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Planning a Full Marketing
Funnel
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Integrating SEO, SEM, SMM, and
Email Marketing
-
Budget Allocation & KPI
Setting
-
Case Studies and Competitor
Analysis
-
Real-World Project / Campaign
Simulation
-
Building a Portfolio &
Certification Preparation
-
Students and professionals
aiming to build a career in marketing or
advertising
-
Business owners looking to
promote their brand online effectively
-
Freelancers and entrepreneurs
interested in digital growth strategies
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Anyone eager to learn how
online marketing drives business success
-
FREE Demo Session to explore
the fundamentals of online marketing
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Comprehensive modules covering
SEO, SEM, Social Media, Email Marketing, and
Analytics
-
Hands-on projects with Google
Ads, Meta Ads, and real-world campaign
setups
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Learn advanced marketing
automation tools and data tracking
techniques
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Placement support with resume
building and interview preparation
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Small batches ensure focused
mentoring and practical implementation
support.
-
Trainers with real-world
experience managing live ad campaigns and
SEO strategies
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Project-based learning to
develop real marketing skills and portfolio
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Up-to-date syllabus including
latest tools, algorithms, and market trends
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Career guidance and
certification assistance for better job
opportunities
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Receive an industry-recognized
Digital Marketing Certificate upon course
completion.
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Understand the fundamentals of
digital marketing and audience targeting
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Plan, execute, and measure
campaigns across various online platforms
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Develop SEO, SEM, and content
marketing strategies for business growth
-
Use analytics tools to track
performance and optimize marketing results
Enrolled: 32 students
Duration: 20 hours
Chapters: 15
Video: 12 hours
Level: Beginner